Nautica is an American apparel and furnishings label founded by designer David Chu in 1983. Evolving from a menswear collection to include women's wear, children's clothing, accessories, home goods and furniture, the brand has grown into an American lifestyle brand that embodies the essence of the sporting and adventurous American lifestyle.
Nautica took its name from the Latin word Nauticus, which means "ship." The company's distinct logo includes a billowing spinnaker, a type of lightweight sail designed specifically for sailing off the wind from a reaching course to a downwind. Many of the company's products feature a nautical or outdoorsy motif, with stripes, oceanic names and frequent use of the color blue. Advertising campaigns for Nautica are often shot aboard boats, ships or at the seaside.