The first men's fragrance, Bottega Veneta Pour Homme was launched in 2013. It was followed by releases of Bottega Veneta Pour Homme Extreme in 2015 and Bottega Veneta Pour Homme Essence Aromatique in 2016. In early 2017, the collection is joined by the new edition Bottega Veneta Pour Homme Parfum in the concentration of Eau de Parfum.
Bottega Veneta Pour Homme Parfum is announced as a bolder and more impressive interpretation of the original. "Once again we find ourselves in the Dolomites, where the main character of this story has spent hours hiking in the crisp, cool mountains. As he retreats, he stretches out onto aged leather cushions, and their rich scent fuses with the fresh essence of cedar leaves clinging to his skin from the outdoors. The weaving of these sensual aromas creates a sophisticated intensity, marking the evolution of the signature scent into a richer rendition with long-lasting diffusivity. "
The composition is signed by perfumers Daniela (Roche) Andrier and Antoine Maisondieu, announced as a blend of refined and high quality ingredients. The perfume opens with a high concentrate of woody and spicy aromas of cedar leaf and cardamom, increased by the heart of red pimento and fir resin. A sensual leather accord fused with tonka bean and labdanum is at the base of the fragrance.
Axel Lindahl is the photographer behind the advertising campaign with Zak Steiner as the model. The packaging of the new edition remains faithful to the original in shape and design. The bottle of Murano glass is painted in opaque black with golden details. The fragrance is available as a 50 and 90 ml Eau de Parfum.