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Beckham fragrances are produced in conjunction with Coty. David Beckham's Instinct for men was the first fragrance from the pair, issued in 2005. His and hers versions of many other fragrances have been issued, such as the Intimately Beckham For Her and For Him from 2006. Advertisements for the fragrances typically feature provocative photos of the couple, all helping to make the Beckham fragrance range one of the best-selling celebrity lines in the world today.