Trussardi is an Italian fashion and lifestyle brand that celebrated 100 years in business in 2011.
Founded originally as a glove factory by Dante Trussardi in 1911, the company was successful in this venture and was eventually appointed as a glovemaker for the British Royal Familiy. However, the comapny's biggest successes were realized after Dante's grandson Nicola took over the company in 1965.
Nicola's age and business sense regarding the social changes of the 1960s helped propel this company to international fame as a fashion house and luxury lifestyle goods brand. One of the most important changes made by Nicola was the adaptation of a distinct logo—the Trussardi Greyhound— which would adorn its products and give the brand a unique identifier in the marketplace.