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Italian fashion house Fendi was founded by Adele Casagrande in 1918. A marriage to Edoardo Fendi led to a name change and the establishment of the company known today as Fendi, in 1925.Fendi is most noted for their bags, chief among them the "baguette" style, but the company moved into ready-to-wear lines in 1977. The fashion lines expanded in the 1980s and 1990s to eventually include menswear, denim, gifts, eyeglasses and fragrances.